AEO Inc., which houses American Eagle and its sister brand, Aerie, have committed $1 million to COVID-19 relief efforts. The brands will also donate more than one million masks to public health workers in vulnerable communities and have joined forces with America’s Food Fund (AFF) to ensure that people have reliable access to food.
“A strong sense of community is at the heart of everything we do and is more important now more than ever,” Jennifer Foyle, Aerie global brand president, said in a statement. “While these challenging times are uncharted territory for all of us, this mission remains more important than ever.”
Other endeavors include Aerie’s contribution to the American Food Fund, the project launched earlier this month by Leonardo DiCaprio and Laurene Powell Jobs, along with help from Apple and the Ford Foundation, to help feed low-income families, senior citizens and children who rely on school lunches amid the crisis. Aerie would not disclose how much it is donating to the program, but said money raised through the fund will go toward nonprofit organizations World Central Kitchen and Feeding America.
Meanwhile, American Eagle is hosting a live-streamed musical concert series called “Come Together, At Home With AE.” Musical guests and exact dates of each concert have not yet been released, but the company said viewers can donate directly to the American Food Fund during each show. American Eagle will match donations up to $100,000.
“By staying connected and optimistic, we will get through this,” said Chad Kessler, American Eagle global brand president. “Using music to create a sense of connection, we will support the important work of America’s Food Fund and its beneficiaries.”
American Eagle’s jeans business and Aerie’s intimates businesses have dominated their respective markets for several quarters. However, both are heavily dependent on in-store traffic to drive revenues. (The company operates more than 1,000 stores.)