Bangladesh’s attractiveness as an apparel sourcing destination has remained potent despite increased competition in recent years, according to a new survey of management consulting firm McKinsey & Company.
Rapid growth, modernisation and improved working conditions have all helped to make Bangladesh one of the world’s largest garment exporters. Yet the industry will need to innovate, upgrade and diversify if it is to overcome the challenges brought on by the pandemic and shifts in global markets, a new report has explained.
A report by global management consulting firm McKinsey & Company entitled ‘What’s next for Bangladesh’s garment industry, after a decade of growth?‘, claims the pandemic has stalled the sector’s progress at a crucial moment, just as global shifts in fashion sourcing threaten Bangladesh’s position in industry supply chains. Authors say the industry must invest in flexibility, sustainability, worker welfare, and infrastructure if it is to move forward successfully.
Lucrative apparel sourcing hub
Ten years ago, McKinsey forecasted sector growth of 7-9%. Indeed RMG exports from Bangladesh more than doubled, from US$14.6bn in 2011 to $33.1bn in 2019—a compound annual growth rate of 7%. Over this period, Bangladesh’s RMG industry increased its share of global garment exports from 4.7 to 6.7%.
“This is within the range we forecasted in our report, however, it also shows that the country has not captured the full potential we had foreseen ten years ago,” authors say.
“As the pandemic threatened the lives and livelihoods of Bangladeshi workers, many smaller, less well-funded factories closed their doors, and competition for smaller orders increased. The value of Bangladesh’s RMG exports fell by 17% in the first year of the pandemic, representing revenue losses of up to $5.6bn.”
Impressive progress vs challenges:
Despite this, the report points to the “impressive progress” made by the RMG sector over the last decade in tackling the challenges of growth, particularly in diversifying customers and products, improving supplier and workforce performance, and strengthening compliance and sustainability.
For instance, there is now greater capacity to produce garments made from synthetic fibres; manufacture more complex products such as outerwear, tailored items, and lingerie; and provide new washes, prints, and laser finishings. Entry into these new segments has been supported by the changing rules of origin for preferential trade with the EU, allowing for the use of imported fabrics. There also has been some increase in vertical integration of the supply chain, with the result that more suppliers are now able to offer lead times below the standard 90 days.
However, McKinsey says many of Bangladesh’s factories have not yet transitioned to providing these new offerings, and have shied away from the investment required to do so. The report shows that T-shirts, trousers, and sweaters continue to dominate the country’s exports.
A second major challenge facing the sector has been worker empowerment and the gender gap. Digitisation of wage payment has increased, and there have been marked improvements in employment rights. Though the gender gap remains an issue, when it comes to opportunities for career progression from entry level, authors say.
While infrastructure remains one of the biggest issues facing the RMG sector. For its apparel industry to prosper in the future, Bangladesh will need to strengthen transport, energy, and digitisation infrastructure, McKinsey says.
Rising to the challenge :
“Bangladesh’s garment sector has every prospect of remaining one of the world’s largest RMG manufacturers, and continuing its impressive story of growth and improvement. However, the country’s apparel industry is facing headwinds, and will need to take decisive action in several areas if it is to prosper.”
McKinsey says the sector will need to rise to the challenges of competing without preferential trade access; meeting decreased demand from traditional customer markets; and making a fundamental shift toward a demand-driven and more sustainable sourcing model.
“Some of the international buyers we spoke to believe the industry is not moving fast enough in this direction. Others are more positive: they feel that, given the resilience and adaptability Bangladesh’s manufacturers have shown in the past, the RMG industry will be able to navigate the necessary transformation, though structural changes will be inevitable.”
Some sourcing executives also mentioned a shift of sourcing volumes towards foreign-owned factories in Bangladesh, especially for more complex or technical products and synthetics. They are also looking for suppliers who continuously invest in sustainability, worker welfare, and transparency. The report suggests Bangladesh’s government might benefit from recalibrating its strategies to attract foreign investors.
“Bangladesh’s RMG sector has achieved impressive growth and transformation over the past decade, overcoming significant obstacles along the way. Today, however, it faces a new set of challenges, amid a global pandemic and a shifting global apparel-sourcing market. In the years ahead, the industry will need to embrace a more holistic transformation, in partnership with manufacturers, international buyers, worker representatives, the government, and other stakeholders.
“As international buyers navigate the rapidly changing environment, they are tasked to work with more advanced suppliers to develop demand-driven, more sustainable supply chains. To do so, they will need to build deeper, truly strategic partnerships, while pushing to overcome the past decades’ deflationary dynamics in global apparel retail markets,” the report concludes.
Courtesy :By Michelle Russell, www.just-style.com.