American fashion house Calvin Klein collaborated with NYC brand Kith on a collection of men’s and women’s underwear.
Supermodel Gigi Hadid is the face of KITH X CALVIN KLEIN campaign lensed by fashion photographer Cass Bird.
Kith and Calvin Klein partnered for an underwear line with 15 men’s and 18 women’s pieces divided into two categories. Pieces under the Classic category will fuse each brand’s signature color palettes with a cobranded Kith | Calvin Klein waistband, while the Seasonal category introduces new and adventurous colorways, lightweight mesh fabrics, and asymmetrical women’s silhouettes.
Excitement around the collaboration stirred earlier this week with the unveiling of a billboard on New York City’s Houston Street featuring Gigi Hadid. The model appears throughout the ’90s inspired campaign in the collection’s briefs, bralette, and T-shirt.
The collection, which ranges from $30-$70, released September 12 at Kith shops and 11am on Kith.com, and it will be available to purchase at Kith’s flagship stores. In-store customers can create their own underwear 3-packs with exclusive packaging.