US fast-fashion brand Forever 21 is launching new localised online stores for the UK and across Europe to target British and European consumers due to what it is calling “high demand” for the brand since its exit last year.
The launch is part of the brand’s new e-commerce centric global expansion strategy and comes in partnership with Global-e, the cross-border e-commerce solutions provider, who will be enabling the Forever 21 localised rollout to the UK and Europe to ensure a “seamless experience” tailored to each market to offer a local shopping experience.
Forever 21’s new global strategy is to grow through online cross-border ecommerce with international shipping to key markets from its U.S. fulfilment hub. Since implementing this new approach, Forever 21 has achieved significant uplift in conversion rates and the number of orders across these markets.
In Taiwan, for example, conversion rates rose by 72% year-over-year and in it Australia the brand has achieved a 133% year-over-year uplift in conversion rates since launching its dedicated localized offering, coupled with increase in customer satisfaction rates.
“Our loyal consumers are digital savvy and expect a seamless, sophisticated online shopping experience, so it is vital for us to ensure that every step in the online journey is tailored to their needs and preferences,” stated Forever 21 CEO Daniel Kulle. “Global-e’s advanced cross-border localisation solutions have been a crucial part of our growth.”
Globally, the Forever 21 international online offering now includes support for 95-plus currencies, more than 150 local and alternative payment methods, localized checkout in 25 languages, a wide choice of shipping methods at attractive rates and a transparent and easy returns process.