Gucci’s Now going to ‘entirely’ carbon neutral.

Gucci Takes Its Commitment To Sustainability One Step Further, has announced that its effort on sustainability is now entirely carbon neutral.

The luxury brand is using a combination of reduction and offsetting to bring its net emissions to zero.

This Italian fashion house claims it will offset all remaining greenhouse gas Greenhouse Gas (GHG) emissions on a yearly basis from its own operations and the entire supply chain through its projects that support forest conservation around the world. As a result these factors allows Gucci to declare that its supply chain has successfully become carbon neutral that support forest conservation around the world.

As part of a comprehensive approach to account for all its GHG emissions associated with its business activities, Gucci has implemented a hierarchy of actions to avoid, reduce, restore and offset its GHG emissions.

In so doing, Gucci is establishing a new pathway to carbon neutrality highlighting the necessity for businesses to be responsible and accountable for all the emissions across their supply chains.

“A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our GHG emissions across our supply chains,” said Marco Bizzarri, president & CEO. “Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability.” he added.

The approach detailed by the release noted that its calculations include the whole supply chain, since the supply chain is responsible for 90 percent of Gucci’s emissions. The brand breaks its commitment down into two parts. The first is avoiding and reducing emissions, which is accomplished by doing things like switching to renewable energy in all of Gucci’s stores, offices and warehouses and eliminating design inefficiencies that create waste.

The second part entails “restoring and offsetting,” which is accomplished by partnering with organizations that do things like fight deforestation as a means of keeping carbon out of the atmosphere. It also means sourcing raw materials “from agricultural systems that restore soils and habitats for important biodiversity” (if you read between the lines, that essentially means using regenerative farming in its supply chain).

Though carbon offsetting systems have been controversial in the past with some environmentalists arguing that they can’t really deliver the carbon savings they promise, the fact that Gucci understands the need to start with reducing emissions rather than simply offsetting them from the get-go may mollify some. In 2018, the brand says, it dedicated $8.4 million to offsetting projects.

“Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability. However, in my view, this is just not enough nor will it happen fast enough given the sustainability challenges we are up against,” CEO and President Marco Bizzarri said in a release. “To address the need for urgent solutions, Gucci [will]… act to first avoid, reduce and restore, and then offset the unavoidable emissions.”

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