Introducing first Hijab Fashion,Tommy Hilfiger stepped in the multi billion-dollar modest fashion industry.

Hijab Fashion
HALIMA ADEN WEARS TOMMY HILFIGER. COURTESY OF @HALIMA

Tommy Hilfiger has just unveiled its first hijab fashion, joining the multi billion-dollar modest fashion industry. 

Tommy Hilfiger, which is owned by PVH Corp., has entered a new category. It has launched its first hijab, crafted from a fine, woven jacquard with a light shimmer of soft Lurex thread.

First Hijab Fashion,Tommy Hilfiger

As the brand’s debut scarf made specifically to be worn as a head covering, the hijab is light enough to be breathable, yet large enough to be elegantly modest. It is decorated with the initials TH in a tumbling block pattern. It is now available for purchase globally in select stores and online.

Over the years, companies ranging from Nike and American Eagle to Banana Republic, Macy’s and Uniqlo have offered hijabs to capitalize on the robust market.

More over on this, A number of high-end names, such as Giorgio Armani, Dolce & Gabbana, Burberry and DKNY, have all produced pieces or entire collections aimed specifically at the modest market, while high street names such as H&M and Mango have both followed suit.

The Japanese company Uniqlo has unveiled a collaboration for autumn / winter 2020 with British hijabi designer Hana Tajima.

According  to the State of the Global Islamic Economic Report in 2019/2020, Muslims spent $2.2 trillion in 2018 across the lifestyle, food, and pharmaceutical sectors that serve the Islamic faith-inspired ethical consumption needs of the world’s 1.8 billion Muslim consumers.

Hilfiger’s hijab is being sold in Europe and the Middle East, beginning today,  in select Tommy Hilfiger stores and on tommy.com. The retail price is 69.90 euros. The hijab comes in two color ways – ivory and sky captain grey.

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