Kohl’s introduces EVRI as their exclusive women’s plus apparel brand

Kohl’s introduces EVRI as their exclusive women’s apparel brand offering modern fashion and essentials beginning Spring 2019

Kohl’s KSS, +1.60% today announced the launch of EVRI, a new women’s private-label plus brand, enhancing Kohl’s modern, size-inclusive offerings for women and strengthening Kohl’s position as a destination for the plus shopper. EVRI, which stands for Easy, Versatile, Real (Value) and Inspiring, will launch at Kohl’s in Spring 2019 in sizes 0X-4X in tops and 14W-30W in bottomsand aims to empower women with stylish and functional pieces for all shapes and sizes.

“We’re proud to introduce EVRI apparel and enhance our women’s plus offerings to Kohl’s customers nationwide,” said Doug Howe, Kohl’s chief merchandising officer. “We’ve seen an opportunity to better meet the needs of our customers and are focused on providing the products and experience she expects. From a revamped store layout to fit-focused sizing, the addition of EVRI to our women’s portfolio further illustrates our commitment to providing all customers with a positive and easy shopping experience.”

Kohl’s is immersed in a transformation plan to ramp up its “plus shopping experience”, both in-store and on Kohls.com. After launching EVRI in Kohl’s stores nationwide and on Kohls.com.