Levi Strauss & Co. (LS&Co.) announced a new water action strategy that represents an evolution in thinking around water use in a global supply chain, particularly in areas already facing water stress, and a new way to define successful water stewardship in manufacturing. It leverages the latest water science and data, consultations with leading water experts, and the company’s own water management experience and leadership over the past three decades to set a new standard for the company and the industry.
Recognizing that saving a liter of water where it is plentiful, while important, is not as critical as saving a liter where water is scarce, LS&Co. will shift from a singular “one-size-fits-all” approach to a more responsive, contextual approach to water management. This will allow LS&Co. to focus reduction efforts where they are needed most, with a goal of reducing its cumulative water use for manufacturing by 50 percent in water-stressed areas by 2025. Furthermore, the strategy is designed to increase access to clean, safe drinking water for communities in sourcing locations – and to drive collective action that delivers lasting change for surrounding communities and watersheds as well.
“We all know that water is perhaps the most critical resource on the planet and that many places, including countries the apparel industry sources from, are struggling with water crises,” said Liz O’Neill, Executive Vice President and President of LS&Co.’s Global Product, Innovation, and Supply Chain. “This announcement is an illustration of what sustainability means to us now: innovative, responsive, scalable programs that drive impact and inspire collective action to address the most pressing social and environmental issues facing our business, industry, and planet.
The company, which owns the brands Levi’s, Dockers, Signature by Levi Strauss & Co. and Denizen, has been focusing on water stewardship since 2011, when it introduced its ‘Water
The conglomerate is not the only fashion brand focusing on water stewardship. In June, Gap Inc. announced the launch of a new innovation center in 2020 focused on reducing water waste within the textiles industry.