As the world grapples with the fallout of Covid-19, different fashion capitals are coming forward with solutions to the question that’s been looming since February: What should be done about New York Fashion Week?
New York Fashion Week
On Tuesday, the Council of Fashion Designers of America (CFDA) announced that New York Fashion Week would compress the Spring 2021 schedule so that all the shows fit into three days. The plan, according to WWD, is to host all events from September 14 to 16, with the option to expand into September 17 if there’s enough demand.
This abridged schedule will be possible in part due to the fact that none of the presentations are expected to be live, with audiences.
So many brands are experiencing financial difficulties as a result of the pandemic, the CFDA said it would provide free listing on its Fashion Calendar for all participating brands, regardless of whether or not they are CFDA members.
Reached for comment, Mark Beckham, vice president of marketing and events for CFDA, said the group will be launching a digital platform shortly that is expected to meet the needs of designers who have historically shown on the official schedule.
He also addressed the shortened week, adding that because no live shows with audiences are expected to be staged in September, “we can fit the same amount of shows in to three days because of no need for travel time in between the shows. The three days of shows is only for this season as a result of COVID-19.” He also acknowledged that the impact of the pandemic on production and budgets “may cause some designers to skip this season.”
So far, Marc Jacobs and Michael Kors — two of the leading names of NYFW — have said they will not be showing in September, although Kors plans to do an event in October related to spring 2021.
The men’s shows, which had originally been scheduled for June, were postponed and are now expected to be part of the calendar in September. Initially, they were going to coincide with the men’s trade shows in New York in July, but those too were pushed to late September as a result of the pandemic.
Erin Hawker, founder and owner of Agentry PR, said her New York Men’s Day, a compilation of emerging designers that historically kicks off New York Fashion Week: Men’s, will now become part of the CFDA’s September calendar. Eight brands are expected to participate and show a transitional spring collection and perhaps a peek at fall 2021.