Mainly for the end of June, Paris Fashion Week men’s will go ahead with a video-only format from July 9 to 13. This digital-only week connect the calendar with digital iterations from London Fashion Week (June 12-14) and Milan Fashion Week (July 14-17).
Runway show staging concept seems impossible during global COVID-19 pandemic but instead of giving up hope, the fashion industry is imagining new ways to communicate in times of crisis.
Fashion weeks all over the world start to transition to digital-only formats amid the COVID-19 pandemic, the Fédération de la Haute Couture et de la Mode, French fashion’s administration, has declared its plan for the season of menswear spring 2021 Packaged as a new digital event.
Each house will come out along with its SS21 collection through a creative film or video medium to show in an editorial section of the platform.
The event content of the entire Fashion Week will be spread across major distribution networks worldwide.
Along with this idea, Paris Fashion Week will further more include a virtual showroom powered by Sphere.
Elsewhere, the Paris Fashion Week showroom, dedicated to sphere, emerging brands, will take the form of a virtual showroom.
This event is estimated to be accessible to professional visitors at the same time being to be reached a wider audience worldwide.