Russian population are fashion consumption oriented.

Fashion plays an important role in Russia: It’s common knowledge that Russian women that rank among the most beautiful in the world love shopping and always stay up-do-date with the latest trends in the fashion industry. Russian men are fashion-conscious too: They try to look stylish and are fond of status symbols.

The clothing market in Russia is one of the most dynamic sectors of the economy. This is manifested in the form of frequent modifications in manufacturers’ product range and continuing innovation in new products. The potential capacity of the Russian clothing market is estimated at $ 23-2.5 billion, increasing by 20-30% annually. Almost 90% of the apparel market is occupied by foreign producers. In general, Russian clothing market, by 65%, consists of low-cost imports from Asian countries, 20% of the market is Russian products and 15% -branded clothing by Russian and foreign companies.

In contrast to essential goods, clothing sector is one such group demand for which is determined by income, economic conditions and living standards. Consumer preferences and the choice of clothing depend on the age and sex structure of population, the level of human well-being and, marital status are also important factors. The younger population including children significantly cause to increase the demand and hence the higher prices of children’s and teen clothing. In this sector however, a negative factor comes into play that the children and teen population continue to use these garments until they reach at a position of complete wear and tear which reduces the repeat orders. This sector of consumer of jeans consists of about 60% of the total volume of the market.



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