Birmingham is already home to the world’s largest Primark store, but from next week the city will have another claim to fame.
LEGOLAND Discovery Centre Birmingham will open its doors to the world’s smallest Primark.
The LEGO model, which will be situated within the attraction’s Miniland display, is a replica of the city’s 160,000 square foot Primark, which opened in 2019.
Built from 2,988 Lego bricks, the model features a replica of the store’s interior and exterior, including The Primark Café with Disney, beauty salon and 203 items of clothing along with miniature figures of some of the actual local Primark colleagues.
Paul Chittim, General Manager for Primark Birmingham said: “I’m incredibly proud to manage the world’s largest Primark and serve the wonderful people of Birmingham, so I am delighted to see the world’s smallest open here too.”
“I was a bit worried about running both but thankfully the team at LEGOLAND Discovery Centre Birmingham have recreated myself and the brilliant Birmingham Primark team in minifigure form so I know the store will be in good hands. We put a lot of thought into ensuring we offer our customers amazing fashion at amazing prices and I’m thrilled to see that the LEGOLAND store is no different.”
Paul Chittim, General Manager for Primark Birmingham
Amy Langham, LEGOLAND Discovery Centre Birmingham’s General Manager, said: “We cannot wait to cut the ribbon of the world’s smallest Primark in our attraction’s Miniland.”
She added: “Our Master Model Builder, Michelle has done an amazing job at replicating the famous Birmingham store. Who doesn’t love a trip to the shops?! Now we’re opening a Primark in our Miniland, it means our mini-figures can shop till they drop.
“Our new Primark store is just the latest addition to our magnificent MINILAND at LEGOLAND Discovery Centre, which celebrates all the iconic Birmingham landmarks in a smaller form. We can’t wait to see our guest’s faces once they see the new addition!”