Zara opened its biggest Asian store in Beijing

Spanish clothing chain Zara  opened a megastore in Beijing on Friday, in the Wangfujing shopping street: with 3500 square meters divided over four floors, the store establishes itself as the largest in the entire Asian continent

The megastore equipped with all the latest technology for an integrated and sustainable experience, showing the company’s ambition and strong confidence in the Chinese market.

The new store, on the popular Wangfujing street in the center of Beijing, is an innovative four-story establishment spanning over 3,500 square meters.

Emphasizing design elements, such as its smooth and circular shapes, the store has a spacious environment to display its latest collections to complement its online offerings, leaving room for housing standalone cosmetics, footwear and clothing personalization labs.

Zara’s Weibo account shared opening details, calling it a “sustainable shopping experience.” Meanwhile, Global Times said today that it is integrating new technologies that cut energy consumption by 20% and water usage in half.

Zara’s parent company, Inditex, announced plans to close 1,200 stores worldwide in June, especially in Europe and Asia, after recording its first quarterly loss between February and April. The Covid-19 pandemic hit a loss of € 409 million (about $ 480 million).

Indeed, the Beijing Daily said this was an “important” opening, given the fact that Zara closed two stores in Beijing in mid-2019.

Zara global top fast-fashion brand under the world leading fashion retailer Inditex Group.Zara was first launched in China in 2004. The brand has 191 stores and 52 Zara Home stores in the country, including the autonomous regions of Hong Kong and Macau. According to the company’s data, Inditex operates a total of 581 stores in China.

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