Aldi has announced plans to invest more than £22 million in new and upgraded stores across London in business expansion within the M25 this year.
In a statement, the supermarket said it expects to launch nine new stores in the London area by the end of 2021 and extend its shop in Feltham. It has also revealed that it is on track to achieve its goal of 100 stores inside the M25 by 2025.
Aldi has pledged to invest £1.3 billion across the UK over the next two years and will open its 48th London store in Little Venice this week.
The supermarket is also looking to recruit up to 300 new staff members to work in its London stores.
Aldi London business expansion:
Ben Shotter, Regional Managing Director at Aldi UK said: “Whilst we continue to expand throughout the UK, growing our market share in London is a key focus for us. Over the next four years we want to change the fact that some people in London don’t always have easy access to Aldi’s high-quality goods at the lowest prices.
“With shoppers increasingly looking to make sure they get unbeatable prices on their weekly shop without compromising on quality, our stores are becoming ever more popular. This investment in London stores will help make the UK’s lowest-priced supermarket more accessible to even more people.”
Last year Aldi rolled out its Click & Collect trial to more than 200 stores across the UK, including eight in London. Customers are able to order from a full range of groceries online then collect them, in pre-booked one-hour collection slots, from the supermarket’s participating stores.
The supermarket is also trialling a rapid delivery service in partnership with Deliveroo. Customers living near selected stores can order from a range of around 400 Aldi products and have them delivered to their doorstep in as little as 20 minutes.