Bangladesh-based ‘Apon Wellbeing’ won ‘Tommy Hilfiger Fashion Frontier Challenge 2019 ‘.

Shannon Keith (Sudara), Lisa Flynn (Sudara), Katrin Ley, Yasir Arafat (Apon Wellbeing), Steven Serneels, Saif Rashid (Apon Wellbeing),Daniel Grieder, Tommy Hilfiger, Martijn Hagman, Naz Kawan (A Beautiful Mess), Fleur Bakker (A Beautiful Mess) and Noor Tagouri

Tommy Hilfiger has unveiled the finalists in its 2019 ‘Tommy Hilfiger Fashion Frontier Challenge’,the second edition of its global program.

Apon Wellbeing, founded by Saif Rashid, was awarded 75,000 euros. The Bangladesh-based scale-up opens fair-priced shops carrying daily necessities inside factories, with products offered at a 10 percent discount to external prices and a points program that workers collect for free health insurance and health services.

The US fashion giant has named the six creatives who have made it through to the final stage of its global program, which aims to support entrepreneurial fashion start-ups and businesses promoting inclusive and positive change within the industry.

Now in its second year, the global program aims to support entrepreneurial start-up and scale-up businesses developing solutions that promote inclusive and positive change in fashion. The selection of finalists is a next step in the journey to identify and champion innovative opportunities that support the advancement of the industry. On February 13, 2020, the six finalists will visit Tommy Hilfiger’s Campus of the Future in Amsterdam, the Netherlands, to pitch their business concepts to a jury of internal and external business and sustainability leaders at the global Tommy Hilfiger Fashion Frontier Challenge Final Event.

The Tommy Hilfiger Fashion Frontier Challenge received over 400 applications for the second edition of its global program. In addition to funding, the winners will also receive a year of mentorship from Tommy Hilfiger’s and INSEAD’s global experts.

A Bangladesh-based scale-up called ‘Apon Wellbeing’, which sells fairly-priced, everyday essentials inside factories, is one of the shortlisted businesses. So is the American scale-up ‘Stony Creek Colors,’ which provides small and mid-size tobacco farmers suffering from falling tobacco sales with natural indigo sustainable crops. A Dutch start-up called ‘A Beautiful Mess’ that helps refugees make sustainable apparel, and a US-based start-up called ‘Lab 141’ that uses 3D printing to make made-to-fit, “sizeless” clothing, also feature on the list. Sudara, an Indian organization that helps women who have escaped from or who are at high risk of being sex trafficked, and ‘Constant & Zoe,’ a French brand creating funcational and fashionable clothing for men, women and children with disabilities, complete the lineup.

“At Tommy Hilfiger, we’re committed to wasting nothing and welcoming all. From start to finish, I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more sustainable and inclusive,” Hilfiger said in a statement.

“I am proud to congratulate this year’s winners, Apon Wellbeing and A Beautiful Mess. This is just the beginning for these start-ups and we will continue to mentor and foster these entrepreneurs who are so committed to making a positive impact in our industry.”


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