Burberry, H&M, L’Oreal and More fashion and beauty brands signed in Global Plastic Crisis

A long list of famous fashion and beauty brands just signed the New Plastics Economy Global Commitment

According to a report issued by the World Economic Forum, more than 40 years after the launch of the first universal recycling symbol, only 14% of plastic packaging is actually collected for recycling.  “This collective commitment moves us closer to making a significant impact on the estimated 19 billion pounds of plastic that ends up in the ocean annually—a number that is expected to double by 2025.”

As the issue becomes more and more dangerous to the environment, a growing list of companies are looking to become more sustainable in their operations—especially those in the fashion and beauty industries.

Launched by the Ellen MacArthur Foundation, the New Plastics Economy Global Commitment aims to minimize plastic pollution through several initiatives across the globe. Burberry, L’Oreal, Stella McCartney, H&M, Inditex (which owns Zara), and Unilever (which owns Dove) are amongst the top fashion and beauty companies who have committed to the initiative.

“Plastic waste and pollution is a big global environmental challenge,” Cecilia Brännsten, environmental sustainability manager at H&M, said in a release from the brand. “There is no single brand that can tackle this industry-wide challenge on its own. We must act as one voice and the New Plastics Economy Global Commitment is a big step in the right direction, as it will align business and governments on a common agenda and timeframe.

The New Plastics Economy Global Commitment is led by the Ellen MacArthur Foundation in collaboration with the UN Environment, was officially unveiled at the Our Ocean Conference in Bali on October 29th, 2018.


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