On September 12,The Canadian luxury outdoor apparel label Canada Goose opened its first monobrand store in Italy, the second in Europe alongside the London store, and the 15th worldwide across three continents. In parallel with the Milanese opening, Canada Goose also launched its Italian e-shop at the same time.
The store, on two floors, is located in Via della Spiga 10, the epicenter of luxury clothing in Milan. An avant-garde store covering an area of 400 square meters.
The store’s interiors combine design elements of both Canadian and Italian provenance, and pay tribute to key figures of Milanese design and architecture of the 1950s such as Gio Ponti. The store also features artworks by Qavavau Manumie, Alex Fischer and Meghan Price, inspired by the heritage of the northern regions of Canada.
In conjunction with the Milanese opening, the brand opens its e-commerce to the Italian market as well. The store offers the widest range of seasonal collections and the exclusive and sought-after collaborations that Canada Goose offers during the year. The store combines design elements typical of the Canadian and Italian tradition with a vision that combines the essence of the brand with the spirit of Milan.
Prior to the official opening, Canada Goose partnered with Italian artist Alice Pasquini to create a series of artworks displayed outside the store, inspired by the label’s ‘Live in the Open’ fall/winter campaign, also showcased in the shop-windows of the other Canada Goose stores worldwide.
Like all the other Canada Goose branches, the Via della Spiga store has a ‘cold room’ where climate-control technology enables shoppers to try outdoor apparel at temperatures as low as -25 degrees Celsius, the kind of Arctic conditions for which the label’s parkas, selling at about €1,000 each, have been designed.
Canada Goose is led by President and CEO Dani Reiss, and in April it completed the construction of a new production site extending over 10,700 m2 in Quebec, its eighth production facility in Canada. In recent years, the brand has added raincoats, knitwear and wind-breakers to its product range, to meet growing demand for clothes suited to a variety of seasonal conditions.
About Canada Goose Inc.
Founded in a small warehouse in Toronto, Canada in 1957, Canada Goose has grown into one of the world’s leading makers of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic and inspired by relentless innovation and uncompromised craftsmanship. From Antarctic research facilities and the Canadian High Arctic, to the streets of New York , London , Milan , Paris , and Tokyo , people are proud to wear Canada Goose products. Employing more than 3,800 people worldwide, Canada Goose is a recognized leader for its Made in Canada commitment,