M&S: Marks & Spencer has partnered with Doddle to trial new click & collect technology in a number of its stores.
Think Drive-Thru and you think burger, fries, milkshakes – perhaps a coffee if you’re feeling fancy.
What you don’t think is clothes from Marks and Spencer.
M&S trials
But, in a revolutionary new idea, M&S are going to be allowing shoppers to click and collect their clothes in a contactless drive-thru style station.
M&S will now launch a drive-through collection service at its store in Camberley, allowing shoppers to collect their orders contactlessly from their vehicles.
“Great digital technology in our stores is really important for offering our customers a great experience and for connecting the online and in-store journey,” M&S head of digital operations Neil Phillips said.
“These trials with Doddle offer market leading solutions for Click & Collect, a proposition which will only grow over the coming years as the trend towards online shopping continues to accelerate. We’ll be listening carefully to our customers’ feedback.”
It forms part of M&S’ “Never the Same Again” programme which is aimed at quickly integrating digital technologies into its operations.
Gary O’Connor, chief technology officer at Doddle, added: “We are delighted to be working with M&S to trial new click and collect technology in selected stores. Online shopping has rapidly accelerated, and we’re confident that our digital in-store collections and drive-up solution will benefit M&S and their customers, with an even more convenient way to receive their purchases.”
M&S first launched a click & collect service in 2009 and now has nearly 8,000 collection points. Prior to the outbreak of Covid-19 in March, 70% of online M&S orders were collected in its clothing and food stores. This fell to a low of 15% when the retailer’s clothing space was closed but has been gradually rising in recent weeks and is now at around 50%.
