Prada recently announced that it was going to ban the use of fur in collections from 2020, it became clear that the Italian fashion house is the latest luxury label to join the sustainable bandwagon. Following in the footsteps of Chanel, Kering, LVMH and a recent polo collection by Ralph Lauren, Prada has unveiled a pioneering new line of bags made of recycled plastic waste.
The bags featured in the ‘Re-Nylon’ collection will be produced from synthetic nylon fabrics made out of ocean plastic, fishing nets and textile fibre waste. The fashion house has pledged to use only reclaimed nylon in products by 2021.
“It’s a massive reduction of nylon and a big impact in terms of sustainability,” Lorenzo Bertelli, head of marketing and communication at Prada Group told the Business of Fashion.
“It’s a massive reduction of nylon and a big impact in terms of sustainability. We want to do things not just for marketing reasons, but seriously, in big numbers.” He explains
Prada, which earlier this year announced it would not use fur in any of its collections, worked with textile yarn producer Aquafil to make the regenerated nylon, called Econyl.
Econyl is obtained through the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fibre waste and, perhaps most importantly, it can be recycled indefinitely, with no loss of quality. Brands like Gucci and Stella McCartney are already using Aquafil’s trademarked Econyl thread, which it claims saved 70,000 barrels of oil for every 10,000 tons of thread made.
While the initial capsule will feature just six unisex bag styles: a belt bag, a shoulder bag, a tote bag, a duffle and two Prada backpacks, Prada’s ultimate goal is to make the entire nylon collection from Econyl nylon by the end of 2021. The brand says it will also donate an undisclosed percentage of proceeds from the Re-Nylon capsule to a project it is developing with UNESCO related to environmental sustainability.
The whole collection is environmentally friendly and reflects the forward-thinking ethos of the luxury fashion house, who are re-branding the very essence of Prada with this radical new line. Citing invention, experimentation and progress as its values looking forward, we can expect big things in the future and a firm focus on sustainability guaranteed.
Miuccia Prada herself states, “focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”