Multinational shoe and sportswear company Puma has expanded its presence by opening its first North American flagship store at 609 Fifth Avenue in New York City, US.
The new two-floor store features sports engagement zones and a customisation studio to deliver an immersive brand experience to customers.
PUMA currently has a little more than 100 outlet stores in the U.S., but doesn’t have full-size or full-price locations. Instead, it’s been focused mainly on selling through wholesalers.
With this store, Puma joins other athletic apparel and sneaker retailers Nike, Lululemon, Asics and Adidas with shops on Fifth Avenue. Under Armour has a new flagship still under construction in the neighborhood.
The New York flagship store will offer a range of exclusive collections that have been designed by select brand ambassadors and athletes. It will also include a full range of Puma products, including lifestyle, basketball, motorsport, golf, performance, soccer and kids.
The New York flagship focused on
Cutting edge technologies and products will present the business one immersive PUMA brand space, giving consumers a unique Shopping experience with innovative sports engagement zones, one Adaptation Studio and digitally networked offers offers. The Business has an 18,000 square foot, interactive Retail space on two floors and shines with state of the art, double-height store fronts along the 49-meter long, circumferential Facade.
Puma chief executive officer Bjoern Gulden said: “Puma is thrilled to open its first flagship in New York City, in a prime Manhattan location, that will allow us to connect with both our US and international customers.
“I believe investing in this new store, in one of the fastest paced cities in the world, will help us in our pursuit to be the fastest sports brand in the world.
“We’re committed to pushing the boundaries of sports, fashion and technology, and this store is the latest manifestation of that commitment.”
“PUMA continues to see solid growth in North America, and this new store nunderlines our commitment in this important market, “said Bob Philion, president of PUMA North America. “From visitors who want to experience this iconic city, to New Yorkers: we look forward to opening our doors in to open a vibrant and diverse community that appeals to our ‘Forever faster’ mentality. ”
The company has worked with famous artists and designers to develop the PUMA x YOU customisation studio at the store.
The studio allows customers to personalise Puma footwear, apparel and accessories using paints, dips, dyes, patchwork, embroidery, 3D-knitting, laser printing, pinning, and more.
In addition, the store will introduce a Chinatown Market University programme allowing customers to customise apparel, footwear and accessories using Chinatown Market’s printing technology.