Fashion plays an important role in Russia: It’s common knowledge that Russian women that rank among the most beautiful in the world love shopping and always stay up-do-date with the latest trends in the fashion industry. Russian men are fashion-conscious too: They try to look stylish and are fond of status symbols.
The clothing market in Russia is one of the most dynamic sectors of the economy. This is manifested in the form of frequent modifications in manufacturers’ product range and continuing innovation in new products. The potential capacity of the Russian clothing market is estimated at $ 23-2.5 billion, increasing by 20-30% annually. Almost 90% of the apparel market is occupied by foreign producers. In general, Russian clothing market, by 65%, consists of low-cost imports from Asian countries, 20% of the market is Russian products and 15% -branded clothing by Russian and foreign companies.