Will Smith launches new fashion collection ‘Bel-Air Academy’

The actor and musician’s ‘Bel Air Academy’ label has unveiled a second clothing collection, following its debut launch in October. 

The collection, which will arrive just before the festive period, is based around preppy, retro apparel and accessories. Like the original collection (which landed in October), the new line is based around the clothes that Smith’s character in the 1990s comedy, The Fresh Prince of Bel-Air would wear on the show.

The new collection includes just 40-pieces, produced in limited supply. It includes a varsity jacket, a cropped hoodie, long-sleeved shirts, socks, hats, wallets and more. All of it is for sale solely on belairathletics.com

“This jacket from my new @belairathletics drop is the TRUTH!” Smith told his 40 million Instagram followers, posting images of himself modelling the collection’s Varsity Jacket. “I don’t know about y’all but I’m rockin’ this at Thanksgiving.”

Will Smith has done well to make himself a fashion name this year. Not only has he launched his first fashion brand and two collections, but in July he was picked by luxury brand Moncler to front its ‘Genius is Born Crazy’ campaign.


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